INTEGRATED MARKETING COMMUNICATION DALAM MENINGKATKAN IMAGE PADA UNIVERSITAS HINDU NEGERI I GUSTI BAGUS SUGRIWA

UHN I Gusti Bagus Sugriwa is one of the Hindu State Universities located in urban area Denpasar, namely North course, it cannot be separated from very fierce competition with universities Bali, image restoration needs to done build an image, therefore must able market their institutions community so that they can arouse interest and then attract prospective students. One them by applying concept Integrated Marketing Communication (IMC). This research method uses a descriptive qualitative approach, produce conducting marketing communication IMC, advertising, personal selling, sales promotion, public relations, interactive marketing, direct From implementation, there are barriers, process physical, frame mind, technical barriers. IMC activities will certainly have implications for internal, external, communications social media.